Growth portfolio

Ivan Getmanov

I work on growth problems where acquisition, product flow, billing logic, and revenue observability collide.

The core portfolio is a three-part self-service series: rebuild the flow, diagnose the invoice-to-paid constraint, then make the payment system observable enough to scale.

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Self-service Browser-first monetization flows

Diagnostics Invoice, payment, and state constraints

Growth systems Traffic that can actually turn into revenue

Featured series

Self-Service Growth and Revenue Diagnostics

These three cases belong together. They show the same growth problem from different levels: user journey, billing state transitions, and operational observability.

Part I

Rebuilding Self-Service in a Legacy B2B SaaS Infrastructure

Compressed a fragmented 10-14 step cabinet-driven journey into a browser-first self-service flow, then used it to test whether demand could convert without sales.

413 registrations, 182 invoices, 25 paid accounts

Invoice-to-paid transition by billing status chart

Part II

Diagnosing Invoice-to-Paid State Constraints

Separated accounts, invoices, and retry behavior to show that the bottleneck was not traffic, pricing, or weak intent, but invoice-state progression.

8.8% paid execution rate per created invoice

Part III

Payment Diagnostics and Revenue Observability

Turned an opaque payment flow into a diagnostic system with observable stages, ownership boundaries, risk zones, and infrastructure-level debugging paths.

16-step payment state map and diagnostic framework

Supporting case

B2B SEO as demand generation

After the self-service series, this case shows a different growth muscle: creating demand through niche research, content structure, technical cleanup, and search visibility.

B2B SEO: From Search Visibility to Revenue

A long-form B2B SEO case showing how demand generation, technical cleanup, content structure, and niche research can translate into revenue impact.

Revenue-focused SEO case with real business outcomes

Archive and lab

Everything else has a place

The older Russian-language materials are still useful, but they should not compete with the Growth Lead story. They live as archive, research, and experimental work.