Growth portfolio
Ivan Getmanov
I work on growth problems where acquisition, product flow, billing logic, and revenue observability collide.
The core portfolio is a three-part self-service series: rebuild the flow, diagnose the invoice-to-paid constraint, then make the payment system observable enough to scale.
Featured series
Self-Service Growth and Revenue Diagnostics
These three cases belong together. They show the same growth problem from different levels: user journey, billing state transitions, and operational observability.
Part I
Rebuilding Self-Service in a Legacy B2B SaaS Infrastructure
Compressed a fragmented 10-14 step cabinet-driven journey into a browser-first self-service flow, then used it to test whether demand could convert without sales.
413 registrations, 182 invoices, 25 paid accounts
Part II
Diagnosing Invoice-to-Paid State Constraints
Separated accounts, invoices, and retry behavior to show that the bottleneck was not traffic, pricing, or weak intent, but invoice-state progression.
8.8% paid execution rate per created invoice
Part III
Payment Diagnostics and Revenue Observability
Turned an opaque payment flow into a diagnostic system with observable stages, ownership boundaries, risk zones, and infrastructure-level debugging paths.
16-step payment state map and diagnostic frameworkSupporting case
B2B SEO as demand generation
After the self-service series, this case shows a different growth muscle: creating demand through niche research, content structure, technical cleanup, and search visibility.
B2B SEO Case Study: 620 Inquiries to 60% ROI
A firsthand case showing how technical cleanup, content structure, and niche research translated into customers, revenue, and profit.
620 inquiries, 41 new customers, ₽816k net profit, 60% realized ROIArchive and lab
Everything else has a place
The older Russian-language materials are still useful, but they should not compete with the Growth Lead story. They live as archive, research, and experimental work.
Case archive
Older agency-era work and migrated Tilda case studies. Kept for context, not the main Growth Lead narrative.
Research notes
SEO, B2B, LLM visibility, and content experiments. Some notes are archival and will gradually become English-first.
Tools and experiments
Small utilities and tracking experiments built around static-site workflows.
Local service experiment
A small Russian-language SEO experiment for honest home pet boarding in Novi Sad.