Case studies
Growth systems, diagnosed in public
The primary portfolio follows one connected story: rebuild the self-service journey, locate the revenue constraint, and make the payment system observable. The B2B SEO case shows the same evidence-first approach applied to acquisition.
Featured growth work
Rebuilding Self-Service in a Legacy B2B SaaS Infrastructure
A browser-first flow rebuild used to test whether demand could convert without manual sales.
Self-service series · Part IIDiagnosing Invoice-to-Paid Constraints
A deep diagnostic of the billing-state transition that blocked otherwise validated purchase intent.
Self-service series · Part IIIPayment Diagnostics and Revenue Observability
A practical framework for turning an opaque payment flow into an observable growth system.
Supporting growth caseB2B SEO: From Search Visibility to Revenue
A long-form case connecting technical SEO, niche research, pipeline, revenue, and ROI.
Case archive
Earlier agency-era work, translated and preserved for context. These cases are useful evidence, but they are not the main Growth Lead narrative.
Filling an Empty Massage Salon
Facebook Ads case: 1,129% ROI and a repeatable acquisition flow for a local service business.
ArchivePromoting a Premium Fur Brand
An agency-era paid social and brand-awareness case for Giorgio Magnani Luxury.
Archive339,718 Rubles in Website Revenue During the Dead Season
A commercial website-production case preserved from the earlier portfolio.