Case studies

Archived and active cases from real projects. Focus on constraints, decisions, and measurable outcomes.

• Rebuilding Self-Service in a Legacy B2B SaaS Infrastructure

  Growth diagnostic case: browser-first flow rebuild and billing constraints.

• Diagnosing Invoice-to-Paid State Constraints in a Legacy Billing System

  Deep dive into payment state transitions and structural monetization leakage.

• Payment Diagnostics and Revenue Observability

  Operational diagnostic framework for an opaque payment state machine.

• B2B SEO: from leads to pipeline

  Archived case, adapted from earlier client work.